Say it ain’t so! We know..it’s what we’re thinking too! But it’s true. Costco has discontinued fan favorite Kirkland Organic Peanut Butter. We were the first to report when the new replacement organic peanut butter from Naturally More hit Costco’s shelves last week – see/follow @costcoorganic on Instagram. Lucky for all of us…Naturally More organic peanut butter at Costco looks and tastes eerily similar to Kirkland Signature PB. See our product pricing and tasting notes below.
Is Naturally More organic peanut butter made by same manufacturer? We’re wondering that ourselves, but Costco does not publish who it’s private label manufacturers are…so we can’t confirm that theory…but we’re thinking that might just be the case. Why would Costco replace a fan favorite popular item like the Kirkland Signature Organic Unsweetened Peanut Butter? We are asking the same! Maybe it’s contractual, maybe it’s easier than managing private labeling, who knows.
What we do know, is that if you spot the old Kirkland Organic Peanut Butter…stock up! Because it’s probably your last sighting!
And we also have purchased and tasted the new replacement at Costco for the Organic Peanut Butter- now made by Naturally More …and we’re happy to report it’s pretty good. See tasting notes below.
Comparing Kirkland Organic Peanut Butter vs. Naturally More Organic Peanut Butter from Costco
The nutritional panels are identical. Literally, every single measurement, daily value, fat, calories, carbs, sugars and protein are exactly the same. The Kirkland Signature Organic Peanut Butter (unsweetened, creamy) is on the left and the new replacement Naturally More Organic Peanut Butter (also unsweetened and creamy) is on the right.
Naturally More PB Costco Item Number and Cost
Naturally More Organic Unsweetened Creamy Peanut Butter 2-pack is Costco Item Number 1552274 and costs $8.79. The 2-pack contains 2 28 OZ jars, for a total of 56 OZ. That’s $4.40 per 28 OZ jar or $0.16 per ounce.
Costco Kirkland Signature Organic Peanut Butter was Costco Item Number 555000.
Product Features of Costco Naturally More Organic Peanut Butter
- Creamy Peanut Butter
- USDA Organic Certified by QAI
- 2 Simple Ingredients: Peanuts and Salt
- 4 Net Carbs
- 0 Added Sugars
Tasting Notes on the New Costco Organic Peanut Butter
We liked it! Admittedly, we felt a pang of horror when we stared at the aisle and the old Kirkland Organic peanut butter was gone! But in the end, we feel this is an acceptable replacement.
Both jars are physically identical (even the caps are the same just a different color) and the consistency upon open and after refrigeration is the same. The nutritional facts are identical (see above).
The appearance is a bit different, however. The old Kirkland Signature has specks of brown throughout their peanut butter, whereas the Naturally More has a more uniform color. We’re not sure why that is…but it didn’t seem to affect the texture or taste…we thought they essentially tasted the same.
How We Use Peanut Butter
How do you use peanut butter? We’re always looking for great to new ways to eat one of our favorite foods so please tell us what we’re missing from our list in the comments!
- peanut butter toast
- peanut butter and jelly sandwich (PBJ)
- apples dipped in peanut butter
- ants on a log (peanut butter and raisins on celery)
- chocolate chip omega oatmeal bites (no bake recipe!)
- add it to smoothies
- add it to dragon fruit bowls
Where to Find Costco Peanut Butter
The new Naturally More Organic Peanut Butter is available in-store at Costco. As of the time of this article, it was not yet available at costco.com, but we expect that it will be at some point.
Costco Peanut Butter FAQs
Did Costco Discontinue Kirkland Signature Organic Peanut Butter?
Yes, Costco stores no longer carry fan favorite Kirkland Signature Organic Peanut Butter. A new organic, unsweetened, creamy peanut butter from Naturally More has replaced it.
Is Naturally More Organic Peanut Butter at Costco Any Good?
Yes, the Naturally More Organic Creamy Unsweetened Peanut Butter at Costco is good, and tastes very much like the Kirkland Signature Organic Peanut Butter Costco previously carried.